I had the great opportunity to touch many parts of the design process while working at AP Keaton, a marketing and design agency. I would use established brand guidelines to further push brand awareness focused both on the in person shopping experience as well as online. While working directly with clients, project managers, production artists, and developers, my main responsibilities included designing window displays, billboards, marketing websites, digital ads, holiday gift packages, and print materials.

One of my proudest projects while at APK was the key visual design I created for Mezcal Union. I so dearly loved working directly with the founders, learning about their brand and its history to create this key visual that was then used across platforms. Inspired by the welcoming energy their team gave to me, and the incredibly colorful and rich photography they had produced, we landed on this bold lifestyle photography centric campaign to showcase the spirit and liveliness of the brand.

Having a collection of brands that I would consistently work on was a special part of this job. It gave me the opportunity to dive deep into each of their cultures to gain a deep understanding and trust that would lead to new and strong creative directions.