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Embers

Embers

Brand Development . Graphic Design I

A space to come together with friends around a fire without having to leave the city: an idea to fulfill a personally fantasy of mine, was able to (slightly) come to fruition with a class project from Graphic Design I. The assignment was to create a company to expand our logotype and branding skills.

 
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A strong component of this project was to create a logo from a recognizable object that would represent the brand clearly. Embers is an urban space to enjoy the nostalgic feel of a fire similar to the feel of an old lantern. Gathering around a lantern and a fire elicits a feeling of warmth and comfort, which is what I want Embers to bring to people in an urban area.  

 
 
 
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Capturing the image of the lantern was very important to the brand of Embers. The shape needed to be familiar and recognizable. This is the second lantern I photographed and just one of many photos I took. I created many iterations of the drawing of the lantern, finally picking one that could be drawn using one color.  

 
 
 

I decided on putting the shape of the lantern into a circle to resemble the light that is illuminated by the lantern. The circle also creates the same inclusive feeling that a group of friends huddled around a fire or lantern might feel. 

:finding the exact right color

:finding the exact right color

 
 
:color exploration

:color exploration

 

Ending with a brand that felt contemporary, but with a strong nostalgic side, I wanted the overall feel to fit into a city setting while still retaining a camping vibe.  The colors and typefaces were chosen to matched that feeling. 

 
 
 
:final logo with type

:final logo with type

 
 
 
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