Izzy MacArthur

art direction, logo design . xoee pearl designs

When your close friend says they need help cleaning up a logo you always reply with an enthusiastic yes. Izzy MacArthur was working up to release her first single as an artist and needed her logo to represent herself as an artist for upcoming marketing materials.

Izzy came to me with a few sketches she wanted to jump off from which was an amazing foundation for our collaboration. She shared with me her inspiration and main asks for the logo. Having the time to first understand the scope and background of a project before jumping right in, is a critical part of my personal design process. Below are some of the initla sketches that I used as inspiration for the final mark.

With these initial sketches shared, I took to my notebook to start sketching iterations. The mark needed to stand out on its own and be bold enough to be visible and recognizable over complicated images. She wanted to keep with the messy, handmade, organic nature of sketch number two to match her slightly alt grunge brand identity.

With some tweaks and tests, we created a mark that filled all her needs. The final version of the logo can be found on matchbooks handmade by Izzy in promotion for her singles as well on her site. I now help on a project to project basis with art direction.